VAT varies slightly across the EU but is nominally 20%. UK VAT is exactly 20%.
Americans & other non EU folk buying by mail order from EU/UK should not be charged VAT so make sure you are not paying it. It's up to your country of residence to apply tab/duties on arrival.
Maybe the link I posted adjusted the price/currencyy/tax based on your IP address. The price I see includes VAT.
Any colour you like as long as it's black. 😂